Christopher has run a successful Kickstarter campaign before and I've given to many, many Kickstarter campaigns, so we're prepared for the marketing blitz we're about to unleash.
Still, when I saw the WGA was holding an event called Motivated Creators: New Financing Models – Crowdfunding and Beyond, I knew it wouldn't hurt to attend and pick up a few more tips.
Best perk of attending - Brad Bell aka Cheeks was there! Speaking intelligently and eloquently about creating an engaged online audience and looking damn handsome doing it.
Most surprising thing I learned - there's a heated rivalry between Indieagogo and Kickstarter. The Pepsi vs. Coca-Cola-esque tension in the room was palpable (and awkward for the audience) as the Indieagogo guy pitched all the reasons his site is superior.
Personally, I love the all-or-nothing goal structure of Kickstarter. It makes the whole campaign more of an event and forces creators to stay on their toes to drive engagement.
One point that Mr. Indieagogo-is-better made that I agreed with - there are no "magical elves" on the Internet, or people who surf crowdesourcing sites looking to give away money. Microfinancing campaigns are built on "love money," or contributions from friends, family, and loved ones.
That means you, dear readers! You'll hear more about the Early Retirement Kickstarter campaign on this blog very soon. I'll also be chronicling my efforts to get into shape to play this female assassin role. It's sure to be an agonizing and hilarious journey - you won't want to miss it!