Tuesday, October 5, 2010

Frak the Nielsens - We've Got Tweets!

Alessandra Torresani couldn't have looked more like a Cylon if she tried. Shiny, silky hair, full red lips, wearing a black mini dress that showed off her long, statuesque legs. Clutching a handheld mic, her sexy, raspy voice implored, "Please tweet! Hashtag CapricaisBack!"

I witnessed her heartfelt plea last weekend at an exclusive screening of the Caprica Season 1.5 premiere, hosted by SyFy. Alessandra appeared on stage with series stars Esai Morales, Sasha Roiz and Executive Producers Ronald D. Moore, Kevin Murphy, Jane Espenson, & David Eick. Each one begged us to get the word out about the show in their own way. Ron expressed pride and excitement in the new episodes and said he couldn't wait for us to see them. Esai declared he was "frakkin' sick of reality TV." Kevin Murphy asked us to find a Nielsen family, because "it only takes one." Everyone asked us to tweet. And then tweet some more.

As we settled in to watch the episode (which was absolutely fantastic), I couldn't help but think there was something wrong with this picture. Caprica is an excellent television show - sharply written and expertly designed. Featuring superb acting performances by under-appreciated veterans of the biz (Eric Stoltz, Esai) as well as stunningly talented new faces (Alessandra, Magda Apanowicz) and cameos from genre favorites (James Marsters, Patton Oswalt). Yet as SyFy's Mark Stern clearly stated before introducing the screening, Caprica won't get a Season 2 unless people watch - now!

Now I'm pretty sure no one is tweeting about Two and a Half Men, and that show pulled in 13.8 million viewers in the premiere of its 8th season.

What gives? Why do good shows always have to fight so hard? Even within its genre, Caprica is a top-notch show, yet it's still struggling for viewers to stay on the air.

So watch the show, won't you? Caprica Season 1.5 premiere tonight at 10pm on SyFy.

And then Tweet away - Alessandra will really appreciate it.

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